Top four reasons why most people never build a list

List building secretsIsn’t it ironic that although most online marketers have heard the age old expression, “The Money is in the list,” over 95% of marketers don’t have a list? What is even more incredible is that those same marketers continue to buy because of emails, yet they refuse to acknowledge the power and effectiveness of list building and email marketing.

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Is it true that building a highly responsive list is the most important thing a new online marketer should focus on? And if list building is so important, why do so many people avoid it like the plague?

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