Video MarketingThere are millions of short video clips on the web, and most are produced by amateurs for sharing through various video sharing sites such as YouTube and Google video. Amateurs publish their video clips for fun and entertainment, or business marketing. Internet marketing through video is a booming trend in recent years, and it has become one of the best online marketing vehicles to drive traffic to websites.

Besides article marketing and blogging, video marketing is another online marketing technique that can drive tons of free traffic at low cost. In fact, many of video sharing sites allow you to publish your video clips for free. Hence, you should not ignore this effective marketing technique, instead you should learn how to take advantage of this video opportunity for the sake of your own marketing objectives and goals to drive internet traffic to your website. Here are some notes on how to use video marketing to promote your business online:

Video Marketing Tip #1; Should your videos be short or long

Internet is full of information and most internet users have not enough time to scan and read everything you put on your site. Most visitors will selectively choose the ones that most likely fit what they are looking for and visit the website. Hence your video clip should be short, about 2-3 minutes and straight to the points to keep the internet surfers’ interest.

As with everything else, there is an exception to the rule. If you are doing a training video, it’s best to give complete, detailed instructions, rather than short, quick, incomplete information. Don’t leave your viewer more confused than when they first started arrived at your video. Be thorough. Give the complete lesson.

If the complete lesson takes too long, cut the videos up to give clear instruction on key points. If your lesson covers the “Top 5 strategies for driving traffic,” you may want to create 3, 4, or even 5 videos. This strategy works well for email campaigns.

Video Marketing Tip #2; An Attractive Visual Scheme

Color scheme, background, motion graphics and font are important elements that can crease sense of both continuity and personal branding. You video clip should project a consistent image of your company, products or services. Always keep in mind that branding is the number one objective of your videos.

Yes, of course, you want to market your business, company, or product / service, but ultimately what you want to do is market yourself… i.e. BRANDING.

Video Marketing Tip 3; Soundtracks and motion video clips = entertainment

Effective video clips that draw attention combines visual pictures, sound effects and motion video clips for a perfect synergy. Add in sound with narrators that stress on keywords and graphics to deliver your marketing message to your visitors in an interesting fashion. A good control of narrators with slogans and buzzwords will help to increase the emotional feel on your visitors and keep your visitors captivated with your products/services presentation.

By doing a Google search for free music and video clips will provide you with tons of options you can use for your video production.

Video Marketing Tip # 4; Ensure Your Video Clips Are Internet Friendly

If your video clip takes long time to load, you probably will lose the interest of your visitors. Most video files are in AVI format which normally have larger file size and will take long time to load. Hence, you should convert it to a format that has small in file size and a short long time; the common internet friendly format is Flash or Window Media format. Most video editing software allow you to save in these two formats.

Video Marketing Tip #5; Get Your Video Clips Distributed On Internet

If your website is new or have low PR, most probably internet surfers won’t find your website from the search engines. If you just publish your video clip at your own website, it will not drive any internet traffic to you. However, the more people watch your video clips, the more traffic will flow in to you website. Hence, get your video clips distributed across the internet by submitting them to as many video sharing sites as possible. Publishers, blogs and other websites may download your video clips and republish them to websites; giving you more exposure and redirecting more internet traffic to your website.

Video Marketing Tip #6; Social media sharing

Obviously, social media is one of the best ways to get views for your video productions. Facebook, Twitter, LinkedIn, and many others are simple sharing sites that can compound traffic to your videos. Asking for your friends to view and like your video can have a massive effect on your over-all viral marketing strategy.

I’ve created a free Facebook group that you can join and use to get views, likes and comments. You can take advantage of it by visiting


In Closing

Video marketing is one the most popular and effective internet marketing tools that delivery tremendous result. You should get started learning how to take advantage of this video opportunity for the sake of your own marketing objectives and goals to drive free targeted internet traffic to your website.

Remember, “It’s your time to shine!”

Mike Martinez








Mike Martinez

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