If this is your first time creating an online marketing video, the experience can feel a bit overwhelming. Not to worry, before you know it, you will be a pro, easily creating all kinds of great marketing videos. However, before you begin, I want to share with you 6 video marketing tips to help you get started.
Video Marketing Tip #1 Get in Front of the Camera Right Now
The best tip I can give you is to simply get in front of a video camera and just do it right now. The idea of doing video can be daunting. Don’t worry, there’s no need for you to have professional equipment, expert editing skills, fancy scripts, or special software. You don’t have to be super confident either. Just make a video of something relevant to your business. That’s a great place to start. The key is providing relevant and valuable information. Improvement will come over time. The magic is in getting started.
Video Marketing Tip #2 Become one with your target market
How do you create good content for your videos? Become one with your target market. Seek out their problems and concerns. Create a list of these issues, prioritize them, and then address them with quick, but solid solutions. This is the best way to build an audience. If you have a problem finding this information, a simply Google search can help you identify both problems and solutions.
Video Marketing Tip #3 Don’t script, outline
Your delivery goes hand in hand, as far as importance is concerned, with the value of your information. People can quickly tell whether you know what you are talking about or not. Believe it or not, what reassures people is that you are confident in your delivery. Therefore, having a word for word script can destroy your fluid delivery. A better idea is having an outline. Before you get in front of your camera, create an outline of the key points you will discuss. Prioritize the key points so you can deliver them in a logical sequence. You may also want to have your list written in big bold type, somewhere you can glance at indiscriminately, then just shoot from the hip.
Video Marketing Tip #4 Always be Yourself
If you want to succeed with your videos, you need to be authentic and transparent. This goes hand in hand with point #3. Your visitors will know if you are pretending to be anything other than yourself. Your charm and charisma comes from being yourself. That is what makes people attracted to you. Doing so will allow you to easily develop connections with your visitors. Those connections will transform into making you an authority, which in turn can generate you a very nice income over time.
Video Marketing Tip #5 Publish on a Regular Basis
Regularly putting out valuable relevant videos is one of the best ways to increase you customer base and sales. One of the best tips I can share with you is to publish regularly. Keep your foot on the peddle. Start publishing today, and keep publishing. Don’t worry, even if you are using your smartphone to do it, just get it done and get your video message out to the world. The idea is to stay “Top of Mind” with your audience. I’m sure you understand that there are a lot of people and businesses vying for your audience’s attention. As you start getting noticed, people will begin looking for your videos. The more you can offer valuable information, the more time you will hold their attention.
Video Marketing Tip #6 Leave them feeling good
There are two keys ways you can leave people feeling good. First, find ways in which you can connect with them. Is there an obstacle you both encountered, that you can make the connection with them? Is there a way you can give them a SINCERE compliment? Is there something you can say, just before closing your video, that can give them a glimmer of hope? Closing a video and leaving your viewer feeling good is one of the most important things you can do that will magnetize them to you. Do that every time and your audience will grow quickly and with a sense of loyalty to you. They will seek you out.
Remember, “It’s your time to shine!”