Is it a blessing? Even though the idea was introduced last year, the release of VIVE Pumpkin Spice almost didn’t happen because of COVID-19. Like many other hard seltzers on the market, VIVE's pumpkin spice seltzer is only 100 calories per can and has an ABV of 5%. When my brother (Evan Rouse, Chief Innovation Officer) had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in the world,” shares Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. Of course, even the act of writing about the idea of a pumpkin spice hard seltzer, albeit in a critical manner, plays directly into VIVE’s hands. Thus, a new season has been created. Customers will mostly be able to find it at Kroger stores in Kentucky, Indiana, Tennessee and Ohio; some independent liquor stores in those states will sell it as well. // td_js_generator - mini detector And obviously, any pumpkin spice-related convo is incomplete without mentioning the Starbucks Pumpkin Spice Latte which is the best selling beverage in the company's history: last year, CNBC reported that more than 424 million PSLs have been sold since its launch in 2003. //td_block class - each ajax block uses a object of this class for requests var tdBlockNonce="390382936f"; (function(){ if( -1 !== navigator.userAgent.indexOf('IEMobile') ){ } Fans can attempt the brand-new preferred on shelf at Kroger shops throughout Ohio, Kentucky, and Tennessee at an SRP of $9.99 per 6 pack. "; © Copyright 2020 Meredith Corporation. When Braxton announced the new flavor on social media on Aug. 13, the copy for the graphic read, “Yep. Vive Pumpkin Spice Hard Seltzer 6 Pack; Vive Pumpkin Spice Hard Seltzer 6 Pack. var tds_logo_on_sticky="show_header_logo"; this.max_num_pages = 0; //from wp var tds_snap_menu="snap"; It will sell for $9.99 per six-pack. Move over Pumpkin Spice Latte, it’s Pumpkin Spice Hard Seltzer time. this.is_ajax_running = false; window.tdb_globals = {"wpRestNonce":"1995f78577","wpRestUrl":"https:\/\/\/wp-json\/","permalinkStructure":"\/%year%\/%monthnum%\/%day%\/%postname%\/","isAjax":false,"isAdminBarShowing":false,"autoloadScrollPercent":10,"postAutoloadStatus":"on","origPostEditUrl":null}; Looking at the category, VIVE discovered a chance to use the seasonal success of customer tastes in other alcohols. My face lit up. At launch, you'll only be able to snag a six-pack of these beauties on store shelves at Krogers in Kentucky, Ohio, and Tennessee. })(); VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you’ll quickly understand why we’re thrilled to launch!”. Take a sip.”, We’re excited to announce that @viveseltzer VIVE Hard Seltzer Pumpkin Spice six-packs will be hitting shelves at retailers across Ohio, Kentucky, and Tennessee in mid-September! It’s like wearing a cardigan to the pool: confusing, uncomfortable, something no one asked for and yet, now that you've heard it, you can't stop thinking about it. “There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor. gtag('config', 'UA-147636931-1'); Is it already on your shopping list? Pumpkin spice haters: Brace yourself. Well, we believe the flavor is really good. VIVE Hard Seltzer has announced that it is "tying into America's love affair with pumpkin spice" and releasing limited-edition six packs of the increasingly inescapable flavor. For an easy supper that you can depend on, we picked out some of our tried-and-true favorites that have gotten us through even the busiest of days. You can visit to learn more about the VIVE brand. 2020 Bustle Digital Group. "There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor. if ( -1 !== navigator.userAgent.indexOf('Mac OS X') ) { } Braxton wanted to ensure the launch of their new VIVE flavor would go as they had planned it pre-COVID. callback: cb "; If you love it –– and you live in one of those three states –– you're in for quite an autumn. It’s not overly sweet, but it’s fantastic.”. Whether or not a pumpkin spice hard seltzer … var td_email_incorrect="Email incorrect! this.td_filter_value = ''; //current live filter value [{"@context":"https:\/\/","@graph":[{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Entertainment","url":"https:\/\/\/category\/entertainment\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Business","url":"https:\/\/\/category\/business\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Health","url":"https:\/\/\/category\/health\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Law and Order","url":"https:\/\/\/category\/lawandorder\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"More","url":""},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Food Debuts","url":"https:\/\/\/tag\/new-food-items\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Gaming","url":"https:\/\/\/category\/gaming\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"General News","url":"https:\/\/\/category\/general-news\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Technology","url":"https:\/\/\/category\/technology\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Sports","url":"https:\/\/\/category\/sports\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Finance","url":"https:\/\/\/category\/finance\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Science","url":"https:\/\/\/category\/science\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Home and Garden","url":"https:\/\/\/category\/homeandgarden\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Politics","url":"https:\/\/\/category\/politics\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"About Us","url":"https:\/\/\/about-us\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Contact Us","url":"https:\/\/\/contact-us\/"},{"@context":"https:\/\/","@type":"SiteNavigationElement","@id":"https:\/\/\/#Main Menu","name":"Privacy Policy","url":"https:\/\/\/privacy-policy\/"}]}, He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at Drew Reports News.\r\n\r\nHe has made a name for himself in the media world as a writer and editor, relentlessly covering various topics. remove: function (resource_id) {

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