As network marketers, we hear the question often, “Is this one of those pyramid things?” At the beginning of my network marketing career I would get a sour feeling in my gut when I heard the question. I felt uncomfortable explaining that true network marketing wasn’t an illegal pyramid. This post is design to give you a great answer to the “pyramid thing” question.
“Yes, Yes, Yes! It’s a pyramid thing!
To begin with, let me say that now love that question. These days I have fun answering the question, and when I do, I try to create a shocking experience with my prospect because I want them to remember me and my answer. When I hear it now, I nearly jump out of my seat, emphatically saying, “Yes, yes, it’s a pyramid thing! Not an illegal pyramid, but it is a pyramid structure. Do you know what an illegal pyramid is?” At this point in the conversation, I usually have the person stuttering, or I get the old deer in the headlights look. Which is good for me, because obviously, they have no clue as to what they are saying, they are simply regurgitating what they have heard in the past.
Once I get their answer to the “illegal pyramid” question, then I go on explaining why network marketing, and in particular, why my company is not an illegal pyramid. I’m fortunate enough to be in a company that has gotten a ton of press, is traded in the stock exchange, has professional and Olympic athletes’ using and praising the products, and other things that I can use to easily prove that my company is on the right side of the law. However, I don’t leave the conversation there. I like to take it a few steps further.
Have you ever been in a pyramid?
Once I prove the validity of my company, I follow up with the question, “Have you ever been in a pyramid?” This is another stuttering moment. By the way, you have to ask this question so you can see what I’m talking about. After they answer, I go on relating how all organizational structures are pyramids. That is true whether we are talking the government, a religious organization, or business, they are all pyramid structures.
I explain how in business, the top guy, the president or CEO of their company is at the top, and there is little to no chance that they will ever reach that level. I point out that as people, their co-workers, attempt to climb to the top of that pyramid, they claw, step on, and do as much as they can to hold down anyone who is also attempting to climb to the top. In the corporate world, what you find is other people tearing down their co-workers in order to inch their way to the top, which something very few people ever accomplish anyway. As I’m talking I’m sketching this out on a piece of paper. I make sure they fully understand, this is the pyramid they are in. Believe or not, most people are agreeing with me by now, which is exactly what I wanted.
Flipping their mind in an instant
Here is where I start positioning network marketing, and explaining how wealth is created in network marketing. I go on to detail how network marketing is the exact opposite. The fact of the matter is, I’m not on top of new members, or any members for that, I’m at the bottom. Why is that? It’s because in network marketing you don’t make money unless you help others make money. There is a direct relationship in network marketing with how much money you make and how many people you help. Help many and you are destine to greatness. Help no one, and you will make nothing.
There is a great story in the Bible that I often relate to network marketing. The story tells us that Jesus was walking with the apostles. As the apostles walked, they began bickering about who was the greatest among them. Each one presented his argument as to why they were better than the rest. When they finally presented the question to Jesus, “Who’s the best amongst us?” Jesus gave the ultimate answer, “The greatest among you is the one who serves the most. Service to many leads to greatness.”
That is the key to network marketing success; serve as many people as you can. Uplift as many people as you can. Teach, encourage and guide people to success and in time, you too will automatically become a network marketing success. So that means that you are not at the top looking down at your group, you are actually at the bottom lifting up your group.
Going back to the explanation about the network marketing pyramid, I like to end it with the prospect saying, “So, you are already in a pyramid, question is, is it a pyramid where you are being uplifted, or stepped on? Is it a pyramid where you work to lift others, or are you competing against them? Network marketing is a pyramid where you help others, and by doing so, you release your greatness. Let me know when you want to get started unleashing your greatness?”
Another “Deer in the headlights” moment.
Remember, “It’s your time to shine!”
Mike Martinez 856-202-5067
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