Video marketing is a powerful tool. In fact, it is one of the most powerful marketing tools around. If you are a beginner to online video marketing, you are going to want to read this to discover how to get the most out of your video marketing.
Video Marketing tip 1; Relax and get comfortable
One of the key things with video is making your viewer comfortable while they view your video. For that to happen, you have to be comfortable. Here is the odd thing. if you were having a conversation with a friend about your particular passion, you would be relaxed, animated, and gesturing without a second of hesitation. But let me ask you to do the same while I record you, and most people stiffen up as if you were about to face a firing squad.
Get into the habit of making videos with the idea that you are talking to a friend, your best friend. That friend who already knows all your imperfections, and still loves you, you know the one I’m talking about.
The key is to loosen up and relax so you can create a memorable experience for the viewer. Doing so will allow you to deliver a great message naturally. If you find that difficult, you are not alone. Most things in life are difficult before they become easy. The best solution is practice. Nothing will improve your video making skills more than making videos.
Video marketing tip 2; Start with the end in mind
In order to maximize your marketing, it’s EXTREMELY important to plan your video as a scientist does reverse engineering; that is to start with the end in mind, and then work backwards. For example, let’s say you are planning a video on your super-duper weight loss nutritional. What will your finished video look like? Will you talk about a specific ingredient or nutritional? What keywords are you attempting to target? What call to action do you want the viewer to take?
Video Marketing tip 3; Keywords are especially important
Make sure that your marketing video will be found by the search engines. It is not as easy for the search engines to crawl video as it is with text, so you will need to make sure you use a couple of keywords in your title and then use matching keywords in the title tag. You should also submit a video sitemap, which will create an index of videos that are on your site, making Google’s job a little easier. Search Youtube for “Sitemap” videos for a more in-depth step by step lesson. And if you are using WordPress site (highly recommended), you can get free sitemap plugins that automate the entire process.
Video Marketing tip 4: Optimizing for YouTube and other search engines
YouTube search algorithms are not the same as Google search algorithms. Here are four tips to help you get the most out of your SEO.
1. Create an engaging video title with SEO keywords in mind
2. Make sure you use your title keywords in the video description, and keyword tags
3. Include at least one link in the description of the video that goes back to your website. You will generate referral traffic
4. Share the video on YouTube, all your social media, and then post it on your site.
Do not be fooled with the simplicity of this post. There may have only been four ways covered on how to make the most out of your video marketing but they are definitely very powerful ways that every beginner should know about and use consistently.
The best advice is to follow thru and dive right in. All this may seem a bit overwhelming now, but with just a few times of practice, it will become second nature to you. Soon you will be teaching others these tricks.
These video marketing tips are just the tip of the iceberg, so to speak. But using them consistently will get you some YouTube and Google love.
Remember, “It’s your time to shine!”
P.S.S. My new site with FREE Video Marketing tips and tricks